
So what's all this about then?
It's the Job to be Done. Everything else is the process.
Brief - identify - requirements - gut reactions - examples - end goals.
Research - personas - journey maps - storyboards - needs - expectations - uses
Do you want some content with that?
Content - who, what, when, where, why - animations - loading - exit - pause - errors
The red wire connects to the green wire?
Wireframe - layouts - style guides - paths - red routes - interactions - vibe - blocking
Make it beautiful?
There might be a predefined style to go on, but if there isn't you should have been thinking about this the whole time! Are there animations that need creating? What is the feeling we want to create? Remember with this, we don't have to reinvent the wheel - but we can try!