GUS is a personal creative partner.

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I created GUS to help solve the problem of miscommunication from stakeholders to creative teams and general brief definition issues.

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After working with a variety of different product teams, managers, owners, (and people in general) who each have their own style of communication, I thought it would be quite handy to build a tool that helps create a single framework for ideation and concept evaluation. Based around what I had found to be most useful and relevant when working on a new idea.

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Having spent many, many hours and days teaching GUS how to behave, it's ready for other ideas to help you with. And yes, they are all different.

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It'll take your idea, help you expand on it, then deliver you a brief, elevator pitch, milestones and and experience guide to help you get started. It'll even give you a colour palette and names!

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An example of Gus 2 in action. Here