So what's all this about then?

It's the Job to be Done. Everything else is the process.

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Where does it all begin?

Brief - identify - requirements - gut reactions - examples - end goals.

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Let's hit the books?

Research - personas - journey maps - storyboards - needs - expectations - uses

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Do you want some content with that?

Let's identify the content needed. Who creates this? Do we get it from you, or should we go out and make it? Are there animations or intensely interactive content? Here we can identify how the content will define the rhythm and pacing of the interaction.